Culture: a constantly moving target

Updated: Apr 23, 2019

The only thing changing about change is that it is happening faster than ever. This new pace dramatically impacts our work as we strive to understand the cultures where we work. A CEO of a long-term ministry in Asia once said, “Imagine the change and advancement that occurred in western countries over the last century. In my country, that magnitude of change and advancement is happening, not over the course of a century, but in a period as brief as 12-15 years.”